Atlanta and the surrounding area had always been a hotbed for party rap and bass music throughout the ’90s, and more than anyone else, Lil Jon and the Eastside Boyz took these styles to the masses with a cutting-edge Dirty South attitude perfect for the burgeoning club scene of the time. The Atlanta-based rapper/producer began as a club DJ before Jermaine Dupri invited him in 1993 to come work for So So Def Records, where Jon served as the executive vice president of AR.